The dream and the potential are in you. I can help you get clear on where you’re going and how you’re going to get there.   


  • I think I’m… No, I feel like I’m… No, I know I’m stuck

  • I should be doing more than I am.

  • I would, BUT… or I would, IF…

  • I know what I want, I’m just not sure how to get there.


  • I used to be confident… I don’t know what happened.

  • No more regrets!

  • I would… if I knew what to do next.

  • It seems like success is all around me, but I can’t get much or any of it.



There is only one person in the whole wide world that can stop you from achieving your goals, making your dreams come true, and that’s you.  On our journeys of getting what we want in life we encounter many obstacles that seem bent on deterring and delaying the success we know is ours.  It’s important to learn how to maintain the positive attitude you need to stay on track.

Winners don’t give up!  Our motto is , “Never give up!” but that doesn’t mean that along the way we don’t experience many things that can make the strongest give up and throw away all hope of success.  If you’re reading this, I suspect that you don’t intend to give up, but we can all use tools to keep us inspired, motivated, and empowered to excel.

Not everyone has many people who support them in in life and their endeavors .  Nor do they have others to encourage and challenge them to move beyond their norm or how to do  it.  Grab your FREE audio on the right for encouragement, empowerment, inspiration, and direction.

  • It’s FREE!

  • Succeed On Purpose in 2018

  • Seize this opportunity!

  • Empower yourself!

  • Change what you want because you can


Are you desiring GROWTH & RESULTS?  Are you looking for personal growth, increase, and lasting change in your life?  Personal growth is key to prosperity in the areas of relationships, professional endeavors, spirituality, finances, and whatever other area you can think of.  When you ARE better, you do better, in that order.

What if I told you that I could help you gain, regain, and build your confidence
to go, be, and do all that your God-given abilities will allow?Girl with colored face painted. Art beauty image. Picture taken in the studio on a black background.  What would your world be like if you began to function as the woman you believe you really are?  Have you spent years taking care of a family and children who don’t need the same kind of care, and now you’re trying to figure out who you are and who you want to be? 

When are you going to start your business or organization, write that book, start leading that group, create your products for the marketplace, or leverage your knowledge and experience to increase your income, like you said you wanted to?

To experience the freedom of being all that one is, without apology or conceit, just soberly, I believe is a sweet purposeful place of peace and power.  Now is the time for you to excel and succeed!  This is the Sweet Year of Twenty-Eighteen.  How good would it be to find your groove and live your life skillfully, boldly, confidently, and lucratively, on your terms instead of ending another year being jerked around by bosses, bills, disappointments, and circumstances?  


Manifest Destiny


As a nHeireinaew CEO with a rather large organizational and philanthropic mission, I needed a special kind of expertise and coaching that would assist me in taking all my thoughts and ideas and paring them down to a cohesive vision and strategic plan. Coach Toyea’s creative approach, professional expertise, and thought provoking questions helped me to accomplish exactly that. I walked away from our session with a newfound excitement, realistic short and long-term goals, and a strategy for accomplishing them all. This wasn’t an informational investment. This was an investment in my future and in the lives my organization will touch. I walked through the Game Day package with Coach Toyea, and my only regret is that I didn’t find her sooner!  It was an investment well worth it!


“Many sleepless nights and lots of process… but  a 7-piece Transformation Package thatincludes my book, “I Am Not Garbage”, the devotional, the workbook, a book of affirmations, the soundtrack EP, 30 Days of mind renewal, and a 21-Day book of prophetic outpouring will be available.  Off to print!  God is Great!  Toyea Hawkins best Life Coach EVER!  I never could have finished without the notes from the session.  Thank you!

Rein Johnson, CEO & Founder, The Transformation Center; Chief Designer, Anointed 2 Bling by Rein; CEO, HeReinz Ministries, LLC


When it comes to manifesting phenomenal lasting transformation, mindset and attitude are absolutely integral components.  Let’s face it, we are what we think.  Earl Nightingale said, “Everyone of us is the sum total of his own thoughts.  Yikes!  Is he for real?  Yes, most definitely.  All of the decisions and choices we’ve made are results of what we have thought.    

Sometimes people think that changing their lives is similar to putting on a new coat.  That’s just not the case.  You can put on a new coat and look gorgeous on the outside, but just because the coat has it going on, doesn’t mean you do.  When it comes to genuine lasting change, transformation has to happen from the inside out.  Mahatma Ghandi said, “Be the change you want to see in the world,” and you must be the change you want to see in your life.  

Real change happens on the outside when real change happens on the inside.  There are three important questions to be answered when one means to change their life, “Are you ready to change?”, “What are you willing to do to experience the change you want to see?” and “How far will you allow yourself to go beyond your set boundaries?”

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